Seth is a three-time Emmy-award winning television producer and a pioneer of Branded Entertainment and native video advertising. His expertise is developing, producing and disributing branded video content for broadcast, cable and digital distribution. Most recently he was Vice President of Branded Entertainment & Program Development at Meredith Video Studios, where he created The Better Show, which now airs on over 150 television stations Seth has developed close to 200 branded video programs for top tier brands including Kraft, KMART, Lowes, Wal-Mart, State Farm, P&G, Graco, Sears Kenmore, General Mills, Arm & Hammer, Purina & Chase. All told, he has 18 years of experience in news, reality, scripted and lifestyle programming. He has worked under some of the biggest names in television including Barry Diller and Mark Burnett.