People call me “Jew in the City,” but Jew in the City is so much more than one person!
To learn more about the JITC Hollywood Bureau for Jewish Representation, visit JITCHollywoodBureau.org
Jew in the City began as a YouTube channel in 2005, the moniker coined to mimic another popular YouTube channel at the time – LonelyGirl15. What has developed as a leading voice in the Jewish world, over the last two decades, is a deeper meaning to the name. To be a Jew in the City, is to be able to fully lean into one’s Jewishness with pride and confidence while engaging with the larger world. As so much of the hatred and misunderstandings about Jews center around traditional Jewish practice, history, homeland, traditional readings of the Torah and Orthodox Jews, Jew in the City (a 501(c)3) is the only nonprofit dedicated to changing negative perceptions of religious Jews and making engaging and meaningful Orthodox Judaism known and accessible. This is achieved by highlighting an approach based on kindness, tolerance, sincerity, and critical thinking.
Painful experiences within the Orthodox world, caused by dysfunction and ignorance have tarnished the opinions of a sizable minority of insiders who find themselves Jewishly displaced. These traumatic versions of Orthodoxy then get amplified in modern day media and entertainment without the much needed nuance they require. This results in a distorted public perception of Orthodox Jews and Judaism, pushing less observant Jews away, creating shame around being Jewish, and fueling antisemitism.
Our programs cause Jews to lean into their Judaism, create Jewish pride, and reduce antisemitism, bringing about lasting change for generations to come.
Keter is the media arm and the original branch of JITC that restores the good name of Orthodox Jews and Judaism. With our reach of over 1 million people every month around the world, we are able to be present in the areas where most negativity takes place, reversing stereotypes, negative associations, and antisemitism. Moreover, we are further able to inspire less observant Jews (both those raised secular and those who left observance) to explore their heritage, motivating them to reconsider their relationship to Judaism as well as strengthen already religious Jews. The result of these efforts creates tolerant understanding in families, social, and professional settings. Keter wouldn’t be as impactful if it were not working in tandem with the Makom and Tikun branches of JITC.
Launched in 2014 as a result of the positive impact of Keter, which led ex-hasidic Jews to ask for our help, Makom helps disenfranchised Haredi Jews find a positive place in Orthodoxy. Social events, educational classes, Shabbos placement, Shabbatons, and one-on-one encouragement is offered to those seeking support. We call this moving from darkness to light and allows JITC to move from discussing the conflicts within the lives of members to finding solutions to them. Through hundreds of events and classes, we have been able to transform the lives of countless Makom members in a positive way. This would not be possible without the positive impact of Keter and Tikun branches of JITC.
In 2015 we began a grassroots initiative to address unhealthy upbringings and systemic issues within the Orthodox community. It became clear through our work at Makom that we needed to further expand and partner with communal leaders and organizations to diminish the frequency of problems arising from within the Orthodox community and schools. These projects became the Tikun branch. Tikun repairs systemic issues within the Orthodox Jewish community to prevent Jews from being displaced and negative media from being created. Out of respect and privacy to those involved, the majority of our efforts cannot be publicized, but are broken down into school issues, home issues and issues in both school and home. JITC continues to leverage efforts from the Keter and Makom branches making Tikun an essential part of generational change, with the understanding that if something is broken, it can be fixed.
Allison Josephs is an award-winning writer-director-producer, has been involved in Jewish advocacy for over twenty years, and is the Partner in Torah mentor to actress Mayim Bialik. Variety named her as an advocate for inclusivity in the entertainment industry in its most recent Inclusion Impact Report. In collaboration with USC’s Norman Lear Center, she contributed to the most extensive research on Jewish television representation in 25 years. Her “Like a Jew” video won a Gold Telly in 2026 for Social Impact. Allison has been quoted or written about in Variety, Newsweek, Daily Mail, Vanity Fair, The Wall Street Journal, The New York Times, People Magazine, NYPost, Daily News, TMZ, The Daily Beast, and Hollywood Reporter. She has appeared on CBS, ABC, News Nation, Fox5, TLC, AP TV, and NPR; her op-Eds have appeared in Variety, The Washington Post, NYPost, Daily News, The Wrap, JTA, Jewish Week, Jerusalem Post, and The Forward.
Allison is a sought-after international lecturer who has spoken at Congress, Sundance, the Television Academy and led trainings at Google, DGA, CSA and more. She hosts a weekly podcast on the Nachum Segal Network and received her Bachelor of Arts from Columbia University in Philosophy.
Tammy started her career in finance, working as a credit analyst in JPMorgan Chase’s middle market group. She enjoyed the team aspect of her job and helping clients achieve their financial goals but lacked passion for the industry. During a long hiatus to focus on her children, Tammy volunteered for a variety of Jewish nonprofits and put her organizational and creative skills to use running her school’s PTA for several years. Tammy enjoys modest fashion, historical fiction and any good food she doesn’t have to cook herself. She earned a BA at Barnard in Economics.
Bonnie is an experienced finance and operations professional who has managed projects in industries ranging from technology start-ups to summer camps. She specializes in creating stable financial infrastructure and using data analytics in both the for-profit and non-profit industries. She’s an expert in SalesForce and Quickbooks and has swum the English Channel. She earned an MBA from Columbia Business School, a BA from Johns Hopkins in Economics, and is pursuing a second Masters in Accounting from Baruch.
Kaplan is an award-winning writer/producer and directed multiple short documentaries for NewGround: A Muslim-Jewish Partnership for Change. She is the co-founder of Hollywood Resumes, a career services business dedicated to entertainment industry professionals and spent 8 years at Endeavor-owned agency Signal Entertainment Marketing, where she executed brand integrations with Disney, Paramount, and other major production partners. Previously, she worked at Kids at Play, where she wrote and produced content for Disney Jr., Yahoo!, VEVO, and Electus, and managed a development slate of reality series. Originally from Brooklyn, she graduated from the Yeshivah of Flatbush and Brandeis University with a BA in American Studies, Creative Writing, and Journalism.
Talya is a writer, editor, and content producer passionate about telling authentic Jewish stories with thoughtfulness, depth, and clarity. She has years of experience creating meaningful content for Jewish nonprofits, media companies, marketing agencies, and mission-driven organizations—from blog posts and personal profiles to Torah articles, social campaigns, and newsletters—all with the goal of inspiring connection and sharing what’s beautiful about Jewish life and Hashem’s word. Talya is a proud Yeshiva University alum (magna cum laude) with a degree in English and Media Studies and a concentration in journalism. She’s currently adventuring around Florida with her incredible husband and their precious son.
Jack Abramowitz is the editor of OU Torah www.ou.org/torah. Among the many educational initiatives he has created over the years are the Orthodox Union’s Nach Yomi – a daily chapter of study followed by thousands worldwide – and NCSY’s “Torah on One Foot” series. He is the author of six books, including The Tzniyus Book and The Taryag Companion. For more Q&A, follow his new video series, Ask Rabbi Jack, on YouTube.
Elie is the Creative Director and owner of Elie Creative LLC. With a dual degree in film and photography from The Mason Gross School of the Arts at Rutgers University, and over 18 years of photography and video production experience behind him, Elie has produced work for numerous corporations, non-profits and schools, including NBC, Hilton, Yeshiva University, The Maccabeats, and many more. Elie also enjoys creating stories from precious moments in people’s lives. Working with Jew in the City allows Elie to express his creative side and have a little fun with it. Action!
Chaya is the founder and creative director of Teitel Creative. With close to 10 years of experience in design and marketing Chaya combines her knowledge, inspiration and keen eye for detail to provide custom design solutions along with the highest levels of customer service in the industry. Chaya’s obsession with logo design and deep understanding of branding and identity development makes her the go-to designer for any startup
Zeldy grew up in a very close and tight-knit chasidish community in Brooklyn. She yearned to find her spiritual individuality and gain a deeper emotional and intellectual understanding of G-d. Zeldy became a certified life coach in order to help others find the same happiness she was able to find on her journey. In her spare time, Zeldy loves to dance and exercise. Before Makom she taught children in a local Jewish school. Zeldy lives in North Jersey with her husband and four beautiful children
Ben Madsen is a school psychologist at a Yeshiva High School in New Jersey. He grew up in a Reform/Conservative Jewish community in Boston, Massachusetts. After encountering his Jewish identity as a young adult at Tufts University, he decided to expand his Jewish education after finishing his college degree in Clinical Psychology at Tufts University in 2013. After two years in yeshiva, Ben met his wife, they got married, and they spent a year in Israel learning Torah in Yerushalayim. They returned to the states so Ben could pursue his dream of becoming a therapist. In grad school at Rutgers, Ben learned experientially in four different school settings and a clinic in New Jersey, all while taking classes and being an active member of the Edison Chabura, run by Rabbi Billowitz. Beyond his professional interests, he likes biking with his kids, Brazilian Jiu-Jitsu, and hosting fire-pit kumzitses in his back yard.
Nechuma works as a school reading specialist in Brooklyn and maintains a private practice. She is trained in the Orton-Gillingham method and holds an MS in special education. Nechuma was raised in a Hasidic community and at the age of 25 found herself on journey of redefining her Judaism and connection to God. She now lives as a modern Orthodox Jew in Brooklyn. Nechuma brings the experience of her journey to Makom, a branch of Jew in the City which helps disenfranchised Haredi Jews find a positive place in Judaism. In her spare time, Nechuma enjoys traveling, hiking and being surrounded by nature.
Mayer Fertig is a communications and public relations executive who served in senior communications roles at the American Committee for Shaare Zedek Medical Center in Jerusalem, the Orthodox Union, and Yeshiva University. Earlier, he was a journalist in both print and broadcast media, including as managing editor of WCBS Newsradio 880 in New York City, and publisher and editor of a weekly newspaper on Long Island called The Jewish Star. He co-founded a volunteer ambulance corps and serves at his synagogue both as a member of the board of directors and on the congregation’s security team.
An entrepreneur turned angel investor, Mark has been investing in early-stage ventures full time for the last 5 years. He founded Regah Ventures to invest in visionary entrepreneurs who are transforming the world and improving lives. Mark’s deep network in the VC community and startup venture space has propelled Regah Ventures to amass an impressive track record including 51 portfolio investments, 13 exits, and 7 unicorns. According to PitchBook’s “2018 Unicorn Report”, Mark is listed as one of the top unicorn investors at the seed stage
Elliot Press is a Partner on the Private Transactions team at Deerfield Management Company, a healthcare investment firm located in New York City. Elliot joined Deerfield in 2016 to work on structured transactions for the Deerfield Funds. Prior to joining Deerfield, Elliot was a Partner in the corporate department at Katten Muchin Rosenman LLP, where he practiced for 20 years and co-headed the New York securities group. At the firm, he represented investors and issuers in various public company investment transactions, IPOs, mergers and acquisitions and other securities-related transactions and advised investors and issuers on various securities law-related issues. Elliotreceived a B.A. from Yeshiva University, a J.D. from Fordham University School of Law and an M.B.A. from Fordham Graduate School of Business Administration.
Michael Sage is a founding partner of Sozo Investment Partners LLC (SIP) and is a well-respected bankruptcy lawyer for over thirty years. Michael is an active member of his community and recently received the Community Leadership Award by the Jewish Family Service of Clifton/Passaic, NJ. Prior to SIP, Michael was the co-chair of the Dechert LLP’s financial restructuring practice. Michael is a member of the Board of Contributors of The Bankruptcy Strategist and has authored several bankruptcy related articles appearing in Practicing Law Institute publications. He is also a contributing author of Contested Valuation in Corporate Bankruptcy: A Collier Monograph, “Value Allocation,” (2011). Michael received his law degree from Emory University, with Honors, and his Bachelor of Arts from the University of Vermont.
Herman Friedman is a dynamic entrepreneur with almost two decades of start-up success in multiple industries. Launched in 2018, he is the founder and president of QRM (Quality Rehab Management), servicing 35 states. Previously, he was the founder and president of BluePax Pharma, licensed distributor and wholesaler of generic pharmaceutical products. He was also the founder and former president of Apra International LLC, a manufacturer and distributor of premium fragrance celebrity lines for mass markets. In addition to his professional achievements, he has made a broader impact as one of the first visionaries to lobby for prison reform through the First Step Act, which passed in 2018. Though hailing from the hasidic community, Herman is passionate about all Orthodox Jews making a kiddush hashem in society and he is committed to eliminating division within the Jewish community.
Joyce Azria is the founder and CEO of Aven Les Filles which debuted its apparel collection to 155 Macy’s stores in February. Prior to that, she was the Creative Director of BCBGeneration. In her five years leading the company, she took it to over a quarter billion dollars and brought it to over two hundred locations–spanning twenty-nine states. They partnered with Lord & Taylor, Nordstrom, Bloomingdales, Macy’s and Dillard’s.
Mike Swieca helps manage alternative investments at Talpion Fund Management, a private investment firm based in NYC. He has a BA in Middle Eastern & Asian History from Northwestern University and an MBA from Columbia Business School. He is also on the board of his family’s philanthropic foundation which supports a number of Jewish and Israel related causes.
Sarah Hofstetter is the president of Profitero. Before that she was the president of Comscore and the Global CEO of 360i, a firm which was named No. 2 on Ad Age’s Agency A-List as well as Mashable’s best Digital Agency of 2013. Her clients included Coca-Cola, Ben and Jerry’s, Oreo, Verizon and HBO. Hofstetter has won numerous industry honors, including being named to Ad Age’s “40 Under 40” for 2013 and CableFAX’s Digital Hot List. She has been honored as a “Social Media All-Star” by the Social Media Society and as one 2012’s Female Advertising Executives of the Year at The Stevie Awards.