Jew in the City Ignites Media Flurry That Causes NBC To Pull Anti-Hasidic Episode

On Tuesday afternoon, we published this response to a shockingly pernicious, anti-Orthodox segment of NBC’s new show “Nurses.” We then posted a clip we filmed onto our Instagram and Twitter. The tweet went viral – the clip garnering almost 1 million views in a day – and suddenly news organizations started noticing. First FoxNews, then Hollywood reporter, JTA, Sun Suntinel. All of
our platforms started blowing up, people disgusted at how so many people OK’ed these horrible characters. By Wednesday, NBC Nurses began trending on Google.

As the social media, traditional media and Jewish organizations applied more and more pressure, at about 5:30PM – only just over a day since we first called out the episode, we saw that The Hollywood Reporter had confirmation from N
BC that this awful episode would be pulled from their platform! What an exciting and historic win – hours before Purim, no less! (After the story broke, the news spread to numerous major outlets like NYPost, Variety,Daily Mail, Daily News, People Magazine and many more, noting Jew in the City had called this out first!)

In 2005, I had a dream to change the world’s perception of Orthodox Jews. I had been raised to hate them, but upon meeting some personally as a teenager, my life changed. I saw how many wonderful, kind people there were in the community living enjoyable and meaningful lives. If no one corrected the public portrayal of Orthodox Jews in the world, countless other Jews would never have the opportunity to explore our deep and meaningful heritage and texts.

Jew in the City began with no funding or even a plan in 2007 – just a lot of passion to stand up for truth and nuance. Thirteen and a half years since our launch, with our talented and dedicated team and incredible community of fans and donors, we have launched a movement. But we are not done yet! Now that NBC is listening, we are planning part 2! Make sure to follow us and subscribe to our newsletter for our upcoming announcement and please consider making Jew in the City an organization you support once a year or with a small, monthly gift. We have made some exciting headway, and with your help, there is so much more we will do!

If you found this content meaningful and want to help further our mission through our Keter, Makom, and Tikun branches, please consider becoming a Change Maker today.

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Rachel says on March 1, 2021
Kol hakavod Allison!! Keep up the great work you’re doing!
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Allison Josephs

Allison Josephs is the founder and executive director of Jew in the City has been involved in the field of Jewish Outreach for over twenty years and is the Partner in Torah mentor to actress Mayim Bialik. She was named one of NJOP’s Top Ten Jewish Influencers and one of the Jewish Week’s 36 under 36. Allison has been quoted or written about in numerous publications, including The Wall Street Journal, The New York Times, People Magazine, NYPost, Daily News, TMZ, The Daily Beast, and Hollywood Reporter. She has appeared on numerous television and radio networks including CBS, ABC, Fox5, TLC, Associate Press TV, and NPR; her articles have appeared in publications including The Washington Post, JTA, Jewish Week, Jerusalem Post, The Forward, and Kveller. Pearson Education, the largest textbook company in the world, produced a video segment on Allison’s life for the Judaism chapter of their textbook. She is a sought-after international lecturer whose corporate clients include Con-Edison and NYU Langone and hosts a weekly podcast on the Nachum Segal Network. She received her Bachelor of Arts from Columbia University in Philosophy and lives with her husband and four children minutes from the George Washington Bridge.