Jenny Goldfarb Got a Cuban Deal on Shark Tank And Loves Learning Torah

Jenny Goldfarb, Founder and CEO of Mrs. Goldfarb’s Unreal Deli, got a deal on Shark Tank with Mark Cuban last year. Her pitch was full of charm and Jewish references. I was immediately intrigued and wanted to learn more. When I checked the site, her products weren’t kosher yet (now they are!), but the FAQ adorably said, “We can’t wait to be kosher, so lots of hamotzis can be said on our sandwiches!”

Goldfarb is the great granddaughter of a deli entrepreneur. While her vegan deli meat company connects her to generations past in one way, her exploration of Torah study and an embrace of Jewish rituals, connects her in another way. Listen to Goldfarb’s fascinating journey of starting a successful company, returning to her Jewish roots, and using Torah wisdom in her approach as an entrepreneur.

And, because this is an amazing product, Mrs. Goldfarb’s Unreal Deli is giving a 2.5 package of corned beef away to one lucky fan. Just hop onto our Facebook and Instagram pages to enter the giveaway.

You can make a dairy “Reuben” for Shavuos in the meantime, with this incredible recipe below and an 18% discount code of ALLISON at checkout.

Wold Famous Unreal Reuben

Unreal Corn’d Beef, 3-4 oz thin sliced
Rye bread (or bread of choice)
Swiss or Provolone cheese
Russian or Thousand Island Dressing
Sauerkraut
Optional: Sautéed Onions, Pickles

HEAT A SKILLET OVER MEDIUM HEAT, SPRAYED WITH OIL.

Place the Corn’d Beef in one thick stack as it’ll go on the sandwich with the cheese ontop. Cover with a lid and apply a couple drops of water to the pan to MELT THE CHEESE (quickly please, don’t overheat the meat).
(alternatively you can toast the bread and then melt the cheese in 45 seconds in the microwave on one slice)

Add dressing, sauerkraut and sautéed onions if you’re really fancy.
Serve with additional dressing for dipping and a pickle on the side!

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2 comments

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Brian says on May 12, 2021
Is there an actual deli location anywhere we can visit ? Thank you , Brian
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Allison Josephs says on May 12, 2021
Here are the places you can get it https://unrealdeli.com/pages/retailers
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Allison Josephs

Allison Josephs is the founder and executive director of Jew in the City has been involved in the field of Jewish Outreach for over twenty years and is the Partner in Torah mentor to actress Mayim Bialik. She was named one of NJOP’s Top Ten Jewish Influencers and one of the Jewish Week’s 36 under 36. Allison has been quoted or written about in numerous publications, including The Wall Street Journal, The New York Times, People Magazine, NYPost, Daily News, TMZ, The Daily Beast, and Hollywood Reporter. She has appeared on numerous television and radio networks including CBS, ABC, Fox5, TLC, Associate Press TV, and NPR; her articles have appeared in publications including The Washington Post, JTA, Jewish Week, Jerusalem Post, The Forward, and Kveller. Pearson Education, the largest textbook company in the world, produced a video segment on Allison’s life for the Judaism chapter of their textbook. She is a sought-after international lecturer whose corporate clients include Con-Edison and NYU Langone and hosts a weekly podcast on the Nachum Segal Network. She received her Bachelor of Arts from Columbia University in Philosophy and lives with her husband and four children minutes from the George Washington Bridge.