How The Founders of French Fashion Label "The Kooples" Became Shomer Shabbos!

How The Founders of French Fashion Label “The Kooples” Became Shomer Shabbos!


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With The Shabbos Project happening this weekend, Alexandre Elisha, founder of The Kooples, a Paris-based “cool-kids” fashion line sold at hundreds of high-end boutiques as well as at Bloomingdales, Nordstrom and Saks Fifth Avenue and more tells the story of how he became shomer Shabbos. While the brand is famous for their ad campaigns featuring real-life couples, Elicha explains that Shabbos is the piece that truly brings family together.

In this video, Elicha explains how he balances his Torah study and being shomer Shabbos with being a creative designer, firmly in the material world. The origins of his observance began in the most unlikely place: after a night of clubbing in Ibiza with his brother. Even though that first Shabbos was anything but typical, it set the stage for his passion for a Torah lifestyle, which is at the core of what makes his success truly possible. “Life is so magic…Shabbat is a good way to take time and think [about] what you’re doing in this world.” Today, the brothers share Torah observance as well as a fashion empire.

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  1. I met Alex and family on Holiday in Europe, he shared he’s story, amazing and truly inspiring,

    We had a beautiful Shabbos singing and enjoying together.

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Sara Levine

A former Hollywood script editor, Jerusalem event planner, non-profit fundraiser and professional blogger, Sara Levine is an accomplished writer and editor. After graduating from USC’s School of Cinematic Arts, her first screenplay was well-received by story executives at major studios. As a journalist, her articles have been published internationally in popular magazines and websites. With over 18 years experience as a story consultant, her notes and critiques on novels and scripts have been used to select and improve material by top studios, networks, agencies and writers in Hollywood and beyond. She is currently at work on her first novel.