The Blue Square Commercial: Sometimes The Experts Are Wrong

I didn’t comment on the Stand Up To Jewish Hate Super Bowl commercial right away because I didn’t want to pile on. It takes guts to put yourself out there, and projects don’t always land where you hope they would. I also don’t doubt Robert Kraft’s good intentions. I heard him speak at a Yeshiva […]

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Here’s What the Media Is Saying About JITC’s #LikeAJew Campaign

Since its release, JITC’s #LikeAJew campaign has sparked powerful conversations across the entertainment industry and beyond — challenging stereotypes, celebrating Jewish pride, and showing the world what it truly means to “act like a Jew.” Major outlets have taken notice, highlighting the film’s bold message and its impact on representation in Hollywood. Here’s a roundup of […]

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The Internet Reacts to #LikeAJew — and the Response Is Powerful

When JITC released #LikeAJew, our goal was to flip the script on harmful Jewish stereotypes and show what it truly means to “act like a Jew.” The reaction online has been overwhelming. From pride to tears to renewed resolve, people around the world have been sharing how this video made them feel seen and inspired. […]

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JITC #LikeAJew Ad Campaign Challenges Hollywood Representation

Jewish Institute for Television & Cinema (JITC), an advocate in Hollywood for authentic and nuanced portrayals of Jews, Judaism and Israel, today released Like A Jew, a new video that challenges harmful Jewish stereotypes and reframes what it truly means to “act like a Jew.” Inspired by Always’ groundbreaking Like a Girl campaign, the new short juxtaposes tired […]

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