The Blue Square Commercial: Sometimes The Experts Are Wrong

I didn’t comment on the Stand Up To Jewish Hate Super Bowl commercial right away because I didn’t want to pile on. It takes guts to put yourself out there, and projects don’t always land where you hope they would. I also don’t doubt Robert Kraft’s good intentions. I heard him speak at a Yeshiva […]

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JITC on ILTV News: What Mamdani’s Win Means for Jews

Following Zohran Mamdani’s victory in the New York City mayoral race, JITC founder and executive director Allison Josephs joined ILTV News to discuss what this political turning point means for Jews in New York and around the world. In the interview, Josephs spoke candidly about the climate among New York’s Jewish residents in the aftermath […]

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Here’s What the Media Is Saying About JITC’s #LikeAJew Campaign

Since its release, JITC’s #LikeAJew campaign has sparked powerful conversations across the entertainment industry and beyond — challenging stereotypes, celebrating Jewish pride, and showing the world what it truly means to “act like a Jew.” Major outlets have taken notice, highlighting the film’s bold message and its impact on representation in Hollywood. Here’s a roundup of […]

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The Internet Reacts to #LikeAJew — and the Response Is Powerful

When JITC released #LikeAJew, our goal was to flip the script on harmful Jewish stereotypes and show what it truly means to “act like a Jew.” The reaction online has been overwhelming. From pride to tears to renewed resolve, people around the world have been sharing how this video made them feel seen and inspired. […]

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