The Internet Reacts to #LikeAJew — and the Response Is Powerful

When JITC released #LikeAJew, our goal was to flip the script on harmful Jewish stereotypes and show what it truly means to “act like a Jew.” The reaction online has been overwhelming. From pride to tears to renewed resolve, people around the world have been sharing how this video made them feel seen and inspired. […]

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JITC #LikeAJew Ad Campaign Challenges Hollywood Representation

Jewish Institute for Television & Cinema (JITC), an advocate in Hollywood for authentic and nuanced portrayals of Jews, Judaism and Israel, today released Like A Jew, a new video that challenges harmful Jewish stereotypes and reframes what it truly means to “act like a Jew.” Inspired by Always’ groundbreaking Like a Girl campaign, the new short juxtaposes tired […]

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Long Story Short Has Many Poignant Jewish Moments & Some Tropes

More and more often these days, we are seeing that even if a show or film is not perfect from a Jewish representation perceptive, there is a lot to celebrate. That’s exactly how I would describe Netflix’s new cartoon dramedy by Raphael Bob-Waksberg, Long Story Short. Let’s start with the good. Spoiler alerts ahead. Jewish […]

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Jewish Pride Has Come To Several TV Shows In Recent Weeks!

On Passover, Jews around the world lean into storytelling as a way to transmit our national identity and pride in our distinct history, religion, culture, and traditions. As a people, we deeply understand the power of stories to shape us. In recent weeks, we’ve seen some great, positive portrayals of Jews and Judaism on screen. […]

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Why Jews Need Their Own Media Awards

Everyone’s talking about Nobody Wants This – the rom-com with “the hot rabbi” who loves being Jewish, the shiksa goddess who has a refreshing curiosity for his faith, and some nagging, stereotypical Jewish women and their henpecked husbands. While the series makes some improvements in Jewish representation, there are numerous problematic elements to the story. […]

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