JITC Freeda Wig Makeover and Upcoming Front Page Article in The Jewish Press


Last week, as I was meeting a friend for coffee, I got “ambushed” by Freeda Wigs and was given a sheitel makeover! They filmed the whole thing, as I tried on different wig styles, picked my favorite one, and got it cut and styled. The video (and my new look!) will be released in the next week or so, and I’m hoping that it will take away the scariness and negativity some people associate with hair covering and sheitels in particular.

I was also recently asked to write a front page article for The Jewish Press, to follow up on the front page article I wrote two years ago about Jew in the City. Many of you have emailed or commented beautiful messages about how Jew in the City has positively affected your life. If JITC has positively impacted you, but you haven’t shared your story with us yet, please do so at jewinthecity@gmail.com. We look forward to hearing from you!





  1. yosef ben-asher : January 3, 2012 at 9:13 am


    I accidentally came across your blog and must say your warmth and knowledge are a big chizuk.

    I lived as an openly gay male for 17 years and a few years ago realized that I did not create myself and did t’shuvah and accepted the Torah and all of it’s precepts…not saying it has been easy but the yoke of Torah has been a much better life so far!

    Your posts on issues that are central to Jewish life as all other groups such as homosexuality, modesty, faith, etc. are a real kiddush HaShem…you are like the female David Sacks!

    Keep spreading your beautiful Yiddishkeit …thanks!

  2. I liked your old style – simpler and more every day friendly.

    Loved watching you swap wig to wig – interesting to watch the different feels of each style. There’s a wig for everyone out there!

    You look like noted speaker Sara Esther Crispe of chabad.org in the new wig! Your work shines like hers…

  3. Hi!

    I’m thinking about purchasing a Freeda Sheitel, and I love the model you got during your makeover. Can you share what’s the name of the model? Unfortunately I live in Brazil and can’t go to the Freeda store right now to try on tons of wigs.

    Thank you!

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Allison is the Founder and Director of Jew in the City. Please find her full bio here.