There’s a Jewish principle that (doing) one mitzvah leads to another. Well, apparently PR works the same way! Last week’s Jewish Week article about JITC led to a new article about JITC in the Jerusalem Post . The Jerusalem Post article then got picked up and led to an article about JITC on the front page About.com’s Judaism section! (The 32 most visited website in the world.)
Let’s hope (and pray) that this is just the beginning and that more press will lead to even more. And soon stereotypes about religious Jews will be broken down and the world will get a chance to see a humorous, meaningful side of Orthodox Judaism!